Here are some pages from my sketchbook which are my initial brainstorms, keywords, and logo sketches.
Over the long weekend break I visited Toronto, and Canada for the first time. Toronto is a very diverse city, with urban culture, art and design seen everywhere, and what came as a surprise to me; bikes were everywhere. I saw a lot of new things in terms of bike parking, branding, urban design, … Continue reading Toronto Pt 1
Logos are an image - a symbol, emblem or abstract icon, which can be associated to a brand. Logos should be instantly recognisable, although they don't necessarily need to be a concrete representation of the brand name. Examples of successful logos are Apple, Target, Shell, and Starbucks. Logotypes are a different way a brand can … Continue reading Logos and Logotype