Here are my final 3 logo iterations with the primary and secondary colors. I chose the blue and the orange, as they are the secondary colors used for the University of Michigan. Whilst they are not the Maize and Blue the university is known for, I feel that the Campus Bike Club will still be … Continue reading Finalising logo for use on designs
I moved forward with the minimalist design, and looked at line width variations and using different widths within each stroke. Using dynamic line weights creates a sense of movement and flow within my logo design. I changed direction within my logotypes, opting for sans-serif fonts - they are clean and minimalist, which works well … Continue reading Final Development & Client Critique
I realised that I never uploaded my initial proposal - This is where it was back at the start of the semester, and I plan on re-looking at it and updating it in regards to how I have progressed throughout the semester. The Client and Audience The client is the Campus Bike Club. It was … Continue reading Proposal
A few sheets that show my development with small variations from one line to another. For example, reducing wheel size, wheel rotation, removal of pedals. Also playing with how I could stack them together as an adaptive logo. I also took forward an idea from my sketchbook, playing with CBC and AA and how they … Continue reading Variations of two minimalist designs
After discussing with Franc and with classmates, my ideas that were more minimalist seemed a better direction to head in. I played around by hand a little seeing how I could incorporate 'CBC' and 'AA' together. Then I went onto the computer and did some work digitally which you can see below. The bike on … Continue reading Further development
Here are some pages from my sketchbook which are my initial brainstorms, keywords, and logo sketches.
Over the long weekend break I visited Toronto, and Canada for the first time. Toronto is a very diverse city, with urban culture, art and design seen everywhere, and what came as a surprise to me; bikes were everywhere. I saw a lot of new things in terms of bike parking, branding, urban design, … Continue reading Toronto Pt 1
Logos are an image - a symbol, emblem or abstract icon, which can be associated to a brand. Logos should be instantly recognisable, although they don't necessarily need to be a concrete representation of the brand name. Examples of successful logos are Apple, Target, Shell, and Starbucks. Logotypes are a different way a brand can … Continue reading Logos and Logotype